20 June 2026
New-Age Brands, Old Trust Problems
The explosion of direct-to-consumer brands has reshaped markets, but trust remains fragile.
Read more →Notes on brand trust, quality, regulation, and consumer awareness.
The explosion of direct-to-consumer brands has reshaped markets, but trust remains fragile.
Read more →Every product is only as strong as its inputs.
Read more →India’s regulatory bodies—FSSAI for food and CDSCO for drugs—are evolving rapidly.
Read more →Thousands of new brands launch every year, but only a few carve lasting space.
Read more →Today’s consumer is informed, sceptical and vocal.
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